The three Ad links
The home page carries three paid links, each marked Ad. One sits in the menu, one in a block just below the first screen and one near the end of the page. All three lead to the same private online casino site. That site is not ALC.ca, and it is not run or licensed by the province. Inner pages carry no paid links at all.
From that partner, the site earns a commission. The partner can change, which is why the guide never names it. Every Ad label marks where paid space ends and the guide's own text begins. The province states that ALC.ca is the only legal and regulated online gambling platform in New Brunswick.
Who never pays
No venue described in this guide pays the site, whether casino or racetrack. Atlantic Lottery and ALC.ca do not pay it, and neither do the NBLGC or the province. Help services named on these pages never pay the site either: they appear because readers may need them. Readers get no rewards for visiting, reading or following a link. The site has nothing of its own to hand out, on any page.